Search Engine Optimisation (SEO) is a digital marketing strategy used to increase the organic visibility of your website on popular search engine platforms like Google, Bing and Yahoo.
In order to improve your website’s visibility on search, a metric called Google Page Rank is used. This measures the position of your website on search results for your target keywords.
The major benefits of search engine optimisation are:
- Ability to drive free traffic to your website
- It provides great return over a long period of time. Unlike SEM, SEO is a must have long term strategy for any online business.
- Unlike SEM where you have to pay for every click you receive on search, SEO is all about high quality content marketing strategy that helps you generate high organic traffic.
Traditionally, SEO activities are divided into three categories: off-page SEO, on-page SEO and technical SEO. However, SEO is very much dependent on the Google search algorithm which changes frequently. As a result, the SEO strategy includes ongoing activities on your website.
Hence, the modern SEO strategy includes only two main components: technical SEO and content marketing strategy. Content marketing strategy is a kill component of an effective SEO marketing.
Before we start your SEO campaign, we spend time understanding your business, market and competition. Based on the preliminary research, our team will prepare a website audit report of your current website and include action items.
Based on the business objectives, a robust keywords strategy is built along with a content strategy. Content strategy will define what types of content should be published by the business on blogs, social media and other platforms. Our team will help you design and develop these content which will be published on your website.
The content development part can also be done in collaboration with your team. On a monthly basis, a standard SEO report is generated to measure the effectiveness of the activities. The report will also help the team optimise the campaign and further streamline the content marketing strategy.