Search Engine Marketing

Overview

Search engine marketing (SEM) is a marketing strategy that uses paid ad campaign to target customers based on the keywords they are searching on popular search platforms such as Google and Bing. It is also popularly known as PPC (Pay per Click) Google Ads Campaign because Google search engine has a market share close to 87% worldwide.  


The key benefits of Search Engine Marketing are:

  • Target and reach customers based on their intent delivering better ROI
  • Immediate result on campaign which allows you to experiment with your audience type and messaging
  • Quickly build your brand awareness within relevant customer segment

Our Process

Web Design Cafe team is equipped with the right tools and has experience on best practices to run an efficient search engine marketing.


We start by understanding your business goals and build a PPC plan that is aligned with your objective. Search engine marketing has three key components:

  1. Keywords Research
  2. Landing Page Design
  3. Ad Copy Design

Each of these components is driven by your business goals and involves multiple iteration and testing. Unlike offline marketing strategy, search engine marketing is the result of rapid testing and optimisation of keywords, landing page and ad copy. Once a winning strategy is discovered, it is used to scale your campaign and deliver better results.