Even the most intelligently designed business websites can find customers missing. Despite all marketing measures, bonuses, and perfectly organized delivery, a sales plan, might still not be fulfilled. This situation can bring enormous stress to all stakeholders. To find out the reasons for low sales, you need to conduct a thorough analysis.
Your website may not boost sales because it does not match the needs and expectations of your customers. For instance, some technical issues might arise, or products you provide are not attractive enough. In this article, we will show you the five main reasons for low website sales.
1. Absence of SEO
Search Engine Optimisation (SEO) marketing plays a significant role in today’s highly competitive market as it helps to get free targeted traffic and social promotion from search engines.
SEO can keep you ahead of your competitors. If both websites sell the same things, the search engine optimised website is more likely to have more customers and more sales.
2. Absence of sales texts
Besides attractive content, sales texts also play an important role because it keeps customers’ attention from the first until the last line. Sales-focused content needs to be written in a highly targeted way because different target groups have different “sore spots”. Thus, the first line of the post should be immediately associated with a potential customer. The sales text should immediately offer a solution to the pain point. Afterwards, it is necessary to substantiate this with facts, pitching why people should use your product or service and how it will benefit them.
The sales post should conclude with a call to action, so be sure to include this: call, register, visit, follow the link etc.
3. Adapting websites for mobile devices
The website adaptation process for mobile devices is the process of creating a version of the website designed to display it on mobile devices. Each mobile version has its own unique design (or will scale according to screen size) and is usually characterized by its own separate URL address.
If a website does not have a mobile version, it is difficult to interact with it through a tablet or smartphone. Users will likely face difficulties finding the information they need. It is reasonable to assume that a mobile version of a website is more convenient to use. This leads to a more positive effect on behavioral factors.
4. Your website is not user-friendly
Pay attention to advanced web design and usability, so your website will not become an obstacle to sales.
Implement a search function so your customers can find what they need. Check your website every few months and make the necessary content and design changes.
All content should be designed to improve the customer experience. If you make a change that disrupts a website or makes it difficult to use, your customers may simply search out your competitors.
5. Technical problem on your website
If your website is down, even briefly, that can be a crucial explanation for why your online sales have dropped. Set up email alerts when the site is down and check your 404 errors to prevent any problems. Generating online sales and revenue can seem like a daunting task. A simple mistake can lead to the loss of significant sales. Take a close look at each part of your digital marketing strategy to find the missing parts. The main thing is to spot the problem in time before the decline in sales does not harm your business.
P.S. If you want to test your website and find out how you can improve it, you can email Valeria@webdesigncafe.com.au or contact us here, and we will send you a free analysis of your website with some key recommendations.